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Featured in Small Business Marketing Kit for Dummies, 3rd Edition, Conveying Your Position and Brand Through Taglines, 2012, pp. 99-101. |
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| Interviewed by The HiredPens, An Interview with Tagline Guru Eric Swartz, May 1, 2010. |
| Interviewed by The Telegraph (Macon, GA), City Slogans Range from Stale to Striking, April 18, 2010. |
| Interviewed by California Business Minute, CaEO (California Executive Officer) Corner, Selling the Sizzle, Not the Steak, March, 2010. (pdf
download) |
| Interviewed by American Way Magazine, Identity Crisis, February 15, 2010. |
| Quoted in Brandweek, Is Your Brand 'the Best'? Maybe It Shouldn't Be?, September 22, 2009. |
| Quoted on MSN.com, Business on Main, Tag Yourself, September 21, 2009. |
| Quoted in Lawn & Landscape Magazine, Past Due (Cover Story), May 2009. |
Interviewed by FoxNews.com, What's in a Name? Re-Branding Madness Consumes Washington,
May 18, 2009. |
Quoted in Arizona Republic, Downtown Phoenix Donning a New Label to Lure Locals, Tourists,
March 2, 2009. |
Quoted in Naples Daily News, Let's Help Bonita Springs Come Up With Its New Slogan,
January 10, 2009.
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Greater
Marathon Chamber of Commerce Newsletter, A
Man of Few Words,
November 2008.
(pdf
download) |
Interviewed
by The Goodman Center, A
Few Well-Chosen Words,
October 2008.
(pdf
download) |
Interviewed
by The Annenberg School for Communication, University of
Pennsylvania,
Graduate
Alumni Spotlight,
September 2008. |
| Quoted
in the Los Angeles Times, Defining
Your Company's Brand,
June 30, 2008. |
| Quoted
in the Press-Enterprise (Riverside, CA), Selling
a City with a Slogan,
June 21, 2008. |
Cited
in Branding Visual Identity Elements - Issues &
Perspectives, Ifcai University Press,
Hyderabad,
India, 2008. |
| Quoted
in Investor's Business Daily, Powerlines:
When Words Matter Most,
May 23, 2008. |
| Cited
in Arizona Republic, The
Five Best Movie Taglines,
April 4, 2008. |
| Cited
in Pittsburgh Triubune-Review, Got
Memes? August
26, 2007. |
| Quoted
in BusinessWeek.com, Finding
your Dream Domain Name,
August 13, 2007. |
| Quoted
in Syracuse Post-Standard, If
It Sticks in Your Memory, It's Doing Its Job,
July 29, 2007. |
| Quoted
in Anchorage Daily News, No
More Big Wild Splat? March
16, 2007. |
| Quoted
in BusinessWeek, Creating
a Slogan from Scratch,
September 20, 2006. |
| Quoted
in Corridor Inc., Leader
of the Pack (Cover Story),
September 2006. |
| Interviewed
in Baltimore SmartCEO Magazine, Wooing
the Crowds,
August, 2006, pp.18-23. |
| Cited
on BrandChannel.com, Las
Vegas Cashes In,
July 10, 2006. |
| Quoted
in Star Tribune (Minneapolis-St. Paul), Rochester
Aims for Upbeat and Sassy with Its New Logo, June 22, 2006. |
| Quoted
in Baltimore CityPaper, Buying
In On It,
June 12, 2006. |
| Quoted
in Texas Yes! (Texas Department of Agriculture), Branding
Your Community,
June, 2006. |
| Quoted
in New York Post, Every
City Wants a Ditty; Not All of Them Are Pretty,
June 8, 2006. |
| Quoted
in Dallas Morning News, Coining
a Phrase to Turn a Buck,
May 21, 2006. |
| Cited
in USA Today, Gas
Prices Got You Down? Take These Steps,
May 1, 2006. |
Article
by Eric Swartz in IN Magazine (published by the National
Association of Mutual Insurance Companies), My
Bologna Has a First Name: An Advertising Jingle is Priceless,
2nd
Quarter, 2006. |
Cited
in A Bibliography of Literary Theory, Criticism and
Philology, 11th Online Edition (2006) by by José
Ángel García Landa, University of Zaragoza,
Spain.
Note: link unavailable |
| Quoted
in Press-Enterprise (Riverside, CA), Ad
Pitches Hot Spots,
February 23, 2006. |
Quoted
in Xposure Business Magazine, Vol. 2, Issue 1, Time for
a Tulsa Tagline, January/February 2006.
(Available
only in print) |
| Quoted
in Pittsburgh Post-Gazette, Morning
File: Sloganeering, January
6, 2006. |
| Quoted
in upcoming book: Attention! For Nonprofits: A
Step-by-Step Guide to Creating, Targeting, and Delivering Your
Organization’s Message by Barbara Lewis. Publication
date: 2006. |
| Quoted
in Stockton Record, Making
a Name,
December 18, 2005. |
Quoted
in Central Valley Business Times, Survey:
Lodi Has One of Nation's Best Slogans,
September 21, 2005. |
Cited
in The Library Connection, Vol. 25, No. 8, August 2005,
Selecting
a Slogan to Promote Your Library. |
| Interviewed
in BusinessWeek.com, Slogans
That Are the Real Thing, August
4, 2005. |
| Quoted
in BusinessWeek.com, "New
Spins on Old-Fashioned Virtues,"
January 27, 2005. |
| Quoted
in BusinessWeek.com, "Firing
Up a Hotter Brand,"
November 6, 2003. |
| Quoted
in BusinessWeek.com, "An
Outfit That Rolls Off the Tongue,"
July 10, 2003. |
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